Tips to Prepare Your Small Business for Black Friday

Whether you run a street side or online business, Black Friday is a great opportunity to find new customers and increase your profits. Did you know that 30% of all retail sales occur between Black Friday and Christmas? If 2021 has taught us anything it's that even the best laid out plans sometimes go awry. In preparing your business for the big day, having a plan of attack mapped out to ensure you are ready for all possible scenarios is crucial.

If you have a brick-and-mortar retail space make sure to have enough staff on hand to offer excellent customer service and dedicated signage in front of your store highlighting any promotions or incentives you’re offering. When running a business online, it’s important to make sure your website is up-to-date. This means making sure your product details and shipping information are accurate and ensuring that you display all information about promotions and holiday gifts prominently on your page.

Start planning as soon as you can and put your business in a position to succeed this holiday season. Stay motivated and ambitious, but set realistic expectations. Oh- and remember to enjoy the ride!