Let’s start with one simple fact: your business needs a social media presence. Social media is a highly effective tool that creates strong relationships between businesses and its customers, both current and new. Getting started and building your business on a social platform can be intimidating, so here are a few tips for effectively promoting your business on social networks.
CHOOSE THE RIGHT PLATFORMS! Sharing your content on the right platforms is crucial to your success. It’s important that you create accounts on the platforms your target audience uses, so they can easily connect with you. Conduct some research to determine what platforms your target audience favors to make sure you’re taking the right approach to successfully promote.
BUILD A COMMUNITY! Instead of trying to get as many followers as possible, focus on educating your audience on what services or goods you provide. Stay true and consistent to your brand messaging and through that, loyal followers will naturally show up and become a part of your business. When you build a community through social media, the people within that community will engage simultaneously helping to promote your brand.
PROVIDE VALUE! We believe the most important thing you can do on social media is provide value. Create something that your followers can benefit from whether that be educational or a special promotion. With that, make your audience laugh (if appropriate), share entertaining content or something that will draw your audience in. This will prolong engagement and keep your followers coming back for more.
With nearly 3 billion active users, social media is a potential goldmine of new customers and current patrons who could become repeat customers. Take a leap of faith and get started!