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Instagram Engagement: What does it mean and why does it matter?

You probably hear the term “engagement” quite a bit when it comes to social media. This process goes far beyond a follower count or who you’re following.

Instagram engagement includes all of the ways that users can interact with your content. For example, through likes, comments, shares, and saves. When engagement is strong, your audience will feel a strong connection to your brand. Great engagement can even help your content get prioritized by the Instagram algorithm, which means you’ll continually reach more and more of the right people.

Tracking your Instagram engagement rate is a tried and true way to monitor content performance and brand relevance. When you track it you gain tons of helpful data that you can use to optimize your Instagram strategy.


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